Inspired by British and American sportswear and youth culture, unisex brand Ruff and Huddle was started in London in 2012. Designers love looking back to their youth when designing for the kids of today, taking inspiration from music, art and street style sub-cultures. They are serious about outerwear that really performs, limited edition prints, supremely soft sweats and tees, clever detailing and play. Ruff and Huddle makes clothing for kids to look cool and feel great in. For girls and boys aged 2-11.