For today Nike - one of the key players in the sportswear industry. Founded in 1964 as a distributor of Japanese sneakers, in a few years company launched its own line of footwear. Nike's first "Just Do It" advertisement debuted on July 1, 1988. Nike produces high-profile collaborations not only with world famous brands, like Off-White, Alyx, A-Cold-Wall, but also with influencers, representing fashion, music and art industries.