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Natalia Alaverdyan's background is quite impressive. For many years she worked for Harper's Bazaar Russia as both fashion and art director. In the year 2012 Natalia decided to launch her own womenswear brand A.W.A.K.E. (an acronym for All Wonderful Adventures Kindle Enthusiasm) based in London. The brand's brilliant work with prints and silhouettes immediately attracted attention of Style.com fashion critics, it-girls Miroslava Duma and Natalie Joos and street style photographers like Adam Katz and Vanessa Jackman. In 2014 a world-renowned star Kim Kardashian was spotted wearing A.W.A.K.E., and thanks to that fact the brand was included in Harper's Bazaar US most promising fashion designers list. We heartily believe in Natalia Alaverdyan's talent which is why our store was one of the first in Russia to represent A.W.A.K.E. collections.

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