Marta Marques and Paulo Almeida showed their first collection in 2001 during Central Saint Martins BA graduation show. These guys managed to rethink denim, which was the center material of the collection, and present it under the new angle with raw edge denim dresses, shabby tops and cut out jeans. A famous Russian it-girl Elena Perminova was the first to wear Marques'Almeida, and after she was pictured by top street style photographers the designers gained a star rocket popularity. Since then denim stays the staple of Marques'Almeida but now it is accompanied by raw edged silk dresses, velvet tops and pants, fur scarves and cloaks and incredibly comfortable purses. Marta and Paolo have just won the LVMH prize and we can't express how much we are happy for them.